Privacy Policy

Effective Date: 8 April 2025

We respect your privacy and are committed to protecting your personal data. This Privacy Policy informs you about how we look after your personal data when you visit our website (regardless of where you visit it from) and tells you about your privacy rights and how the law protects you.

If you have any questions about this Privacy Policy or wish to exercise your rights, please contact us at info@elenwatches.com

Who We Are

This website is operated by ĒLEN, a company in the United Kingdom and Switzerland and operating under a business account in Estonia.

Registered Office: Estonia
Email: info@elenwatches.com
Data Controller: ĒLEN is the data controller responsible for your personal data.

What Personal Data We Collect

We may collect, use, store, and transfer different kinds of personal data about you:

  • Identity and Contact Data
  • Name
  • Technical Data
  • Email address
  • Phone number (if provided)
  • IP address
  • Browser type and version
  • Time zone setting and location
  • Browser plug-in types and versions
  • Operating system and platform
  • Device type
  • Usage Data Information about how you use our website (e.g., pages viewed, time spent)
  • Marketing and Communications Data
  • Your preferences in receiving marketing from us
  • Email interactions (opens, clicks, etc.)
  • We do not knowingly collect special category data, data relating to children, or criminal offence data.

How We Collect Your Data

  • We use different methods to collect data from and about you including:
  • Direct interactions: When you fill in a form, such as subscribing to our updates
  • Automated technologies or interactions: As you interact with our website, we may automatically collect technical data using cookies, server logs, or similar technologies.
  • Third parties: Such as analytics providers (e.g., Google Analytics) or email marketing platforms

How We Use Your Personal Data

We use your data only when the law allows us to, including:

  • To send you marketing updates

Based on your consent (e.g., when you sign up for updates)

  • To manage our relationship with you

Including responding to inquiries, managing your subscription preferences

  • To improve our website, products, and services
  • To comply with legal obligations

Legal Basis for Processing

Under the UK GDPR, EU GDPR, and similar international frameworks:

  • Consent: When you sign up for updates or accept cookies
  • Legitimate Interests: To improve user experience and analyze website performance
  • Legal Obligation: To comply with regulatory or tax obligations
  • You may withdraw your consent at any time by contacting us at info@elenwatches.com or clicking “unsubscribe” in any email.

Marketing

We will only send you marketing emails if you’ve given us your explicit consent (opt-in).

We never sell or rent your personal data to third parties.

You can opt out at any time by:
Clicking the unsubscribe link in any email
Emailing info@elenwatches.com

Cookies

We use cookies to enhance your experience. These include:

  • Essential Cookies – necessary for the website to function
  • Analytics Cookies – to understand website traffic and usage
  • Marketing Cookies – used by third-party services to deliver relevant ads
  • You can manage your cookie preferences through our Cookie Consent Tool when you first visit the site or update them anytime from the site footer.
  • More details can be found in our Cookie Policy.

Disclosures of Your Data

We may share your data with:

  • Email marketing providers (e.g., Klaviyo, Mailchimp)
  • Analytics and SEO partners (e.g., Google Analytics)
  • Website developers or security service providers
  • Payment processors (when purchasing becomes available)
  • Legal or regulatory bodies (if required)

All third parties are contractually bound to comply with data protection obligations.

International Data Transfers

We may transfer your data outside the UK or EEA. For example, some of our service providers may be based in the United States or UAE.

Where we do so, we ensure:

  • The country has been deemed to provide an adequate level of protection
  • Or, appropriate safeguards are in place (e.g., Standard Contractual Clauses)

Data Security

We have put in place appropriate technical and organizational security measures to prevent your personal data from being:

  • Accidentally lost
  • Used or accessed unlawfully
  • Altered or disclosed without authorisation
  • We also limit access to your personal data to those employees, agents, contractors, and third parties who have a business need to know.

Data Retention

We retain your personal data only for as long as necessary to fulfil the purposes we collected it for.

  • Email subscription data: retained until you unsubscribe or withdraw consent
  • Technical data (cookies, analytics): retained in accordance with our Cookie Policy
  • Purchase-related data (once applicable): retained to comply with legal and tax obligations

Your Legal Rights

You have the following rights under the GDPR and other data protection laws:

  • Right to access – Obtain a copy of the data we hold
  • Right to rectification – Request correction of incorrect data
  • Right to erasure – Ask us to delete your data (“right to be forgotten”)
  • Right to restrict processing
  • Right to data portability
  • Right to object – Including to direct marketing
  • Right to withdraw consent

To exercise these rights, please email info@elenwatches.com.

You also have the right to lodge a complaint with:
UK: Information Commissioner’s Office (ICO) – https://ico.org.uk
EU: Local supervisory authority
Estonia: Andmekaitse Inspektsioon – https://www.aki.ee

Third-Party Links

Our website may include links to third-party websites, plug-ins, or apps. We are not responsible for their privacy practices. We encourage you to read their privacy policies.

Children

Our site and services are not intended for children under 16. We do not knowingly collect data from children.

Changes to this Privacy Policy

We may update this policy from time to time. We encourage you to review it regularly. Material updates will be communicated via email (if you’ve subscribed) or via a notice on the website.

Contact

If you have questions or concerns about your personal data, contact us at:
Email: info@elenwatches.com
Subject: Privacy/Data Inquiry